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Our Story

Ever changing consumer requires expertise at your fingertips - We are here for your success.

Keeping up with the every changing demands of today’s consumer is the most important thing you can do for your business. We set out to create a solution to help our dealers with this very important space – DIGITAL. 

Fact: 97% of today’s consumer use online media to research the products and services they want to buy locally. We knew that by fulfilling the high expectations consumers have in a flooring website, you, the retailer, are delivering the Ultimate First Impression.

Perception is everything – and if you’re perceived as professional, informed and inspirational, they will prefer you! That’s where we come in! We designed an award winning Innovative Suite of Digital Solutions - helping ensure our dealers have a strong web and mobile presence - getting products and services in the consumers hands - wherever they are. Our goal was to make it professional, affordable and easy to use. Our team is designed to bring this expertise to your door. All the skills required at your fingertips… Photographers, Content Writers, Designers, Web Developers, Digital Marketers and so much more.

It’s designed and supported with only you in mind!

Our Folks

Sr. Digital Specialist

Jimmy is a seasoned staff member of Shaw Web Studio, working with the team since 2011. He has worked with Shaw in numerous support fields, including the Information Center, Order Desk, and Technology group. He is also skilled in graphic design and web design, using programs such as Adobe Illustrator, Photoshop, and Dreamweaver.

Sr. Digital Specialist

John focuses on Content Management, bringing new flooring content to Shaw Web Studio’s database and encouraging dealers to provide unique content to better personalize their sites. Prior to joining Shaw Web Studio in 2012, John worked as a writer at a local newspaper, as well as a photographer in his spare time. He has a Bachelor of Science in Communication and a minor in Marketing.

Digital Specialist

Krystal is the first point-of-contact for dealers considering Shaw Web Studio for enhancing their web presence. She has worked with Shaw for seven years — serving in Customer Service, Promotional Goods, and most recently the Information Center. Her experience working with dealers, consumers, and Shaw’s flooring products helps bring exactly what a flooring website needs. She has a Bachelor of Business Administration in Management and studied Information Systems.

Digital Marketing Manager

As Digital Marketing Manager, Izell supervises Shaw Web Studio and Share It Forward. He draws experience from his previous efforts in commercial, sales, and technical, from which he utilizes his developed relationships with Shaw sales representatives.